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The Society of Entrepreneurs - Bios |
Debbi Fields Rose
Mrs. Fields Cookies
| Debbi Fields Rose epitomizes the American dream. From America's cherished tradition of humble beginnings, Debbi launched what has become one of the nation's most visible, successful dessert empires.
Debbi has more than 25 years of entrepreneurial, operational and managerial experience, all of it earned in a company she built (literally) from scratch. She is founder, baker, chief cookie lover and former Chairman, of Mrs. Fields Cookies, a $450 million company that began in 1977. Debbi has since sold her company, which is a market leader among fresh-baked cookie stores.
Debbi’s personal values guide her role as a businesswoman. Her philosophy of excellence, stated in her motto of "Good Enough Never Is," is mirrored in a company that has earned a reputation for providing the best in product quality and superior customer service. She attributes her greatest success to her ability to relate to her customers and earn their lifelong loyalty.
Debbi’s business accomplishments and capabilities reach far beyond managing Mrs. Fields, Inc. Today, she sits on the board of LeBonheur Foundation. Debbi Fields Rose is the author of two cookbooks published by Time-Life, 100 Recipes from the Kitchen of Debbi Fields and I Love Chocolate. She hosted Great American Desserts, a weekly program that aired nationally, on public television and is also the name of her third and newest book, Debbi Fields Great American Desserts, published by Simon and Schuster.
Year Business Founded:
1977Year Inducted:
2003 Thoughts on Entrepreneurship: "'Entrepreneurship sees no boundaries, no limits and no discrimination. Entrepreneurship requires vision, passion, perseverance and boundless energy.
It allows dreamers, inventors, scientists, artists and engineers...any and all...that share a common belief that they can make a world of difference and refuse to accept can’t as a possibility.
Entrepreneurship has no age or time limits...it thrives on hope and inspiration. Those who choose to participate can only make the world a better place." For More Information: http://www.debbifields.com
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